Being true to their values and the ability to demonstrate efficiency and impact join transparency among the most important ingredients of trustworthiness in charities, according to new research.The Charity Commission has published the latest in a series of authoritative, independent studies examining the factors that the public associate with a trustworthy charity. The research, carried out by Populus, reveals that demonstrating high standards of conduct and behaviour (being ‘true to their values’) is as important to trustworthiness as making a positive difference to a charity’s cause.
Corporate donations allow charities to take active interests in their own communities and can also lead to a huge boost in morale. If a company chooses to make a corporate donation, workplace culture can improve with increased employee involvement and a positive general attitude. According to a 2016 Deloitte study on volunteering, millennials were "twice as likely to rate their corporate culture as very positive" if their company participated in workplace volunteer activities. Employees respect companies that care for their community--it simply makes employees feel good, and increases the emotional attachment to their employer. So by corporate assiciates involvement, VLC has been finished two decades of working and scervices.